Publicis Group

Business Transformation Manager | 2018 - today
Managing business consulting, strategic marketing and brand design processes. Part of Publicis strategic devision - BrandWorks.

Account Manager | 2016 - 2017
Point of contact for assigned accounts, developing and maintain long-term relationships. Generating sales among accounts. Leading implementation of brand communication plans & managing external vendors and advertising budgets.

Accounts: Sanofi, Nissan, Molson Coors Brewing Company, Provident Financial, CiBank, part of KBC Group, Huawei, Ficosota

 

 

IKEA

Marketing Specialist | 2013 - 2016
Leading development and implementation of local digital brand strategy. Managing integrated marketing campaigns and store events. Marketing representative in the e-commerce launch team, implementing the e-shop for the local market. Coordinator “Living with children" for Bulgaria, Greece and Cyprus. 

DANONE

Marketing Trainee |  2012 - 2013
Generating and commercializing line extensions under ACTIVIA brand in accordance to R&D, Logistics, Sales and Trade-marketing under the supervision of the Brand Management Team. 

ONE Foundation for Culture and Arts

PR Assistant | 2012

Part of the Communication Team of Sofia Design Week 2012, assisting the PR of the festival in the peak communication period. 

Sofia Design Week is a one of a kind festival held in Bulgarian for contemporary design and visual culture, that features a professional forum with prominent speakers from all over the world, as well as an extensive open program aimed at broader audience.

AIESEC Exchange in Croatia

Market Researcher for Ivora Cambridge Education Centre
AIESEC Exchange for a market research for a branch opening of a Croatian educational centre in Bulgaria. AIESEC is the world's largest youth-run organization that provides young people with leadership development, cross-cultural internships and volunteer exchange globalist experiences.

 

bgReklamist.com

Co-founder & Editor | 2020 - today

During the COVID-19 lockdown in March 2020, I've started together with a friend - bgReklamist.com, an independent online space that brings together the traditionally fragmented Bulgarian advertising community in a place for inspiring ad-stories, good ideas and shared knowledge. Just for a few months we got warm-hearting feedback from Bulgarian creatives and marketers and we continue exploring its potential. 

Blok Kino

Organizer & Communication Specialist | 2015 - today
Read more about it here.

 

Kinotochka

Organizer & Communication Specialist | 2019 - today
Kinotochka is a series of free-entry events that bring together screenings of American documentaries, discussions on current global issues, and thematic spaces in Sofia's urban environment. The initiative is a joint project with the Embassy of the United States of America in Bulgaria

Junior Achievements Bulgaria

Volunteer Mentor in Company Program | 2020

Sofia University St. Kliment Ohridski | Bachelor's Degree, Public Relations, 2007-2011
Noordelijke Hogeschool Leeuwarden, The Netherlands | Erasmus Exchange Student, Communication, 2010-2011

 

Languages: Bulgarian, English and Russian

You can find me also in LinkedIn